Product Harmonization

A company with multiple product lines needed to unify its portfolio. We helped harmonize product positioning, streamline messaging, and align internal processes.

This resulted in a more cohesive brand presence and improved operational efficiency across the organization.

Project conducted by: Randy

Client: A global life sciences company

Objective: Improve operational efficiency by reducing product redundancy.

Company sought to determine how to streamline and harmonize their somewhat redundant HLA genotyping products, and what the financial effect on the business would be. Jonathan performed a comprehensive assessment and developed a rationalization plan.

Other Deliverables:

Met with primary company customers to discuss potential discontinuation impact
Projected financial outcomes for various SKU reductions
Devised a clear (SKU-by-SKU) rationalization plan and generated relevant marketing messaging
With the company Operations team, collaboratively developed an implementation plan

Outcome: Rationalization plan was executed. Loss of revenue was minimized as company achieved clarity with all key customers about their migration plan ahead of rationalization. Discontinuing underperforming products boosted division profitability by streamlining operations across QA, QC, manufacturing, technical support, marketing, product management, supply chain, and bioinformatics.